BlackRock Bond Chief's First ETF Is All About Income

Signage outside Blackrock headquarters in New York.

Rick Rieder, the chief investment officer of global fixed income at the world’s largest exchange-traded fund issuer, is setting sail on his first strategy under the vehicle.

The actively managed BlackRock Flexible Income ETF (ticker BINC) will aim to outperform and provide investors long-term income by investing in “harder to reach fixed-income sectors,” such as high-yield bonds, emerging markets debt and securitized assets, according to a Tuesday press release.

While BlackRock Inc. is the largest ETF manager with nearly $3 trillion spread across more than 1,000 funds worldwide, BINC is the first ETF that Rieder is personally managing.

Fixed-income ETFs have boomed in popularity in recent years, a category dominated by BlackRock — the asset manager controls roughly $600 billion of the nearly $1.4 trillion held in U.S. debt ETFs.

The advent of the ETF market has been “extraordinary” and has made it much easier to trade less-liquid fixed-income instruments such as high-yield bonds, Rieder said at a Tuesday press event.

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