A Generation Rolls Its Eyes at Retirement
Generation X appears to be looking toward retirement and muttering, “Whatever.”
Members of Generation X were born from 1965 through 1980. The oldest are now 58; the youngest are turning 43.
About 55% predicted that they will be financially unprepared for retirement, and they were more likely to say they would be unprepared than members of any other age group, according to new survey results compiled by Northwestern Mutual.
Similarly, 38% said they had not even looked for information about retirement, let alone talked to a financial advisor, and they were more likely to have resisted retirement planning than members of any other age group.
What It Means
To succeed at selling to the more pessimistic members of Generation X, you might have to get them to take seriously the risk that (at least theirs) will not end anytime soon.
The Survey
Northwestern Mutual gathered the data on Gen Xers’ views it they organized a recent online survey of 2,740 U.S. adults ages 18 and older. The sample included 640 Gen Xers.
