5 Secrets to Building Your Brand Without Burning Out

In terms of managing sessions versus networking, my advice is to prioritize sessions that can advance your professional development or benefit your company in the form of valuable insights to share with your colleagues.

This could involve attending sessions that offer valuable business insights, or selecting ones where you can establish connections with speakers, using social media to express support and create pathways for future interactions.

Prioritize activities that hold the highest value for your professional growth, which in turn allows more time for spontaneous, organic connection.

4. Balance in-person and digital events.

Conference fatigue is real. While the excitement of reconnecting with our communities in person after the pandemic was palpable, I expect that in 2024, travel and budget constraints may impact conference strategies for both individuals and firms.

To continue building your brand at home, explore digital networking and remote speaking opportunities. Consider partnering with firms that excel in webinars or even creating your own series if resources permit.

Digital platforms offer control and convenience, allowing you to curate impactful content, be it webinars, podcasts, social media videos or collaborative expert discussions.

You might also consider leaning into your firm’s content creation strategy or share your perspectives on existing content your firm produces. For example, on our website, we frequently highlight experts within F2 Strategy, sharing actionable, data-driven insights to our network.

One easy way to “join the conversation” and support your colleagues is to simply share their “hot takes” along with your unique perspectives.

Creating digital content like this not only boosts your visibility but also supports others in your field. Digital content is also timeless, allowing you to repurpose it throughout the year, adapting it to current events.

5. Push to collaborate via cohorts.

As a woman in this industry, I believe it’s powerful for us to come together in small groups for meaningful discussions. Topics can include how to build professional brands, which events to attend and how to support each other throughout the year.

Creating cohorts with fellow women is a powerful way to uplift one another and be uplifted in return. This collaborative approach not only eliminates unnecessary competition but also encourages cooperation, ultimately empowering each of us to shine in areas crucial for advancing our careers and achieving our goals.

Whether you’re attending an in-person or digital event, you can leverage social media to support your peers. When another woman in your squad takes the stage or presents, consider using platforms like X or LinkedIn to tag her and promote her ideas while sharing your valuable perspective.

Remember, if you want similar support from the women in the audience, it’s essential to take the initiative to amplify the voices of other women as well.

While it may seem like a daunting task, achieving balance between building your brand and being present for your family is possible. Through sharing my experiences, I hope to initiate a conversation in our industry, promoting an approach to professional branding without compromising our core values.

Liz Fritz is the co-founder and chief marketing officer of F2 Strategy, which does strategic consulting and offers wealth-management clients outsourced CTO and technology solutions.