13 Phrases That Lead to 'Aha' Moments

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They say a picture is worth a thousand words, but sometimes you don’t need a picture or a thousand words to get your point across to a prospect or a client. Having the right expression at your fingertips is often enough to create an “aha” moment.

This has probably happened to you: you make the case to your client, laying out all of the facts and reasons they should take whatever suggestion you’re offering. The logic is there, but it’s not adding up for them. They’re just not a numbers person. That’s when having a familiar expression comes in handy. It’s your shortcut to painting a clear picture that drives your point home.

Here are 13 expressions to keep handy. You never know when you will need them.

Bryce Sanders is president of Perceptive Business Solutions Inc. He provides HNW client acquisition training for the financial services industry. His book, “Captivating the Wealthy Investor,” is available on Amazon.

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