Toyota's Attractive New 2023 Prius Costs $2375 More Than Before

Toyota’s slick new Prius hybrid starts at $28,545 for the base LE trim, an increase of $2375 over the previous generation’s L Eco base model.The redesigned hybrid hatchback will be offered in three trim levels: LE, XLE, and Limited.All-wheel drive is available as an option over all three of the Prius’s trim levels for $1400.

We’ve been fawning over the 2023 Toyota Prius since its debut at the L.A. auto show last month—which is something we never thought we’d write—and we now know how much the redesigned hybrid will cost. It’s no surprise, but Toyota has increased the base price of the Prius hatchback by $2375 for 2023, essentially by eliminating the former L Eco base model.

While it’s possible that the new Prius will gain special-edition models such as Nightshade in the future, for now the hybrid will be offered only in LE, XLE, and Limited trims. All three of those can be had in either front- or all-wheel-drive configurations. Opting for AWD adds $1400 to the bottom line.

The new base model will be the LE trim, which starts at $28,545. This value leader also offers the highest fuel-economy estimates, according to Toyota, at 57 mpg combined. The XLE and Limited models are good for 52 mpg combined. The LE comes standard with features including 17-inch wheels, an 8.0-inch infotainment touchscreen, blind-spot monitoring, front and rear parking sensors, automatic high-beam headlamps, and adaptive cruise control with lane centering.

In the middle of the Prius lineup is the XLE, which starts at $31,990 and adds 19-inch wheels, an eight-way power-adjustable driver’s seat, rain-sensing windshield wipers, and a wireless smartphone charging pad. The XLE can be ordered with a larger 12.3-inch infotainment touchscreen for $610 and a fixed-glass roof for $1000.

The top-of-the-line Limited starts at $35,560 and comes with all manner of luxuries including the larger touchscreen, the glass roof, heated and ventilated front seats, a heated steering wheel, a JBL audio system, a power liftgate, and a digital key system. For $1085, you can add the Premium package, which includes a 360-degree camera system and a self-parking feature. A digital rearview mirror is available for $200, and heated rear seats cost an extra $350.

We don’t have word on how much the new plug-in-hybrid Prius Prime will cost quite yet, but we should get that information soon. The new Prius and its alluring new styling will appear in Toyota dealerships soon. The company says deliveries are expected to start in early winter of 2023, so that could mean as soon as January.

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