The Best Thing That Can Happen To Electric Cars Is What Happened To PCs In The 1990s

At this moment, the idea that we’re on the brink of electric cars becoming cheaper to build than combustion cars is getting a lot of traction, along with the idea that EVs will be as cheap to own as the loud kind of car even sooner. These are important developments, and while it’s potentially good news for consumers, it’s not enough. The ideal model for electric vehicles should be similar to what happened to computers in the 1990s.

By “ideal model,” I’m referring to what would be best for consumers, primarily. As electric car tech gets more mature, cheaper to produce, and into larger-scale production, the industry will very soon be at a point where some significant changes to how EVs are built can be made.

Cars aren’t computers, of course, as anyone who has ever tried to take a Commodore 64 to Cars and Coffee can tell you. But EV technology is significantly different than conventional car technology, and those differences open up production and saled options that haven’t previously been available.

First, the fundamental drivetrain technology of EVs is far simpler than internal-combustion cars, and it’s already being realized that electric drivetrains are becoming something of a commodity, and not the huge differentiator that drivetrains are in ICE cars.

That’s why people like Henrik Fisker have been pushing the value of styling so hard; because they know that an electric motor is an electric motor. EVs are, to a far greater degree than a conventional car, plug-and-play. They have the potential to be far more modular than cars are now, and that opens up many new options.

So how do 1990s PCs fit into all this? First, let’s do a quick overview of personal computing timelines: The 1970s saw the first major wave of personal computers, mostly to hardcore, tech saavy, hobbyists, the 1980s was the first real home computer explosion, with large numbers of competing, incompatible standards and OSes, and by the 1990s, two major standards emerged from the chaos: the IBM PC-based architecture and Apple Mac architecture.

(damn, I forgot how much we must have hated banking back in the ‘90s.)

By far, PCs were more popular, largely thanks to the fact that pretty much anyone could build a PC. It was just a set of agreed upon standards, and there were many, many suppliers out there building the necessary components.

Crucial parts like RAM and hard drives soon became commodity items, with large companies buying them from whatever supplier had the best deal at any given moment. Connection standards like IDE, then later ATA were universal, along with serial interfaces, VGA video interfaces, and then later USB. Hundreds of companies were building compatible PCs, and they became dirt cheap.

The standardization and modularity of 1990s-early 2000s-era PCs was so great that it was common to have, say, three broken PCs from different manufacturers and be able to easily cobble together a working one from the various parts with no problem. I did this kind of crap all the time at jobs I had in the ‘90s.

Eventually, even Apple ditched their proprietary hardware architecture and adopted the same basic standards as anyone. They managed to do this and keep high standards of quality and a unique design aesthetic, proving that you don’t need to be proprietary to stand out.