Subaru BRZ's Price Has Gone Up More Than $3,200 In Just Three Years

It looks as if the universe is working to protect car enthusiasts, as the Subaru BRZ is sticking around for 2025 alongside its Toyota GR86 twin. Unfortunately, the price of the compact sports car has gone up once again. Subaru released pricing for the 2025 BRZ and it now starts at $32,265 including destination, an increase of $950 over last year’s model.

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That $32,265 pricetag will get you into the base Premium trim, which now has a Sport mode on models equipped with the manual transmission. The Limited and tS trims return as well, also with similar price increases. While we’re so glad it still exists, the 2025 BRZ’s price is a reminder of how new cars continue to get more expensive.

2022 Subaru BRZImage: Subaru

When the BRZ was redesigned for 2022, its starting price was just $28,955 including destination, and it has crept up every year since. Now with the ‘25 model, the BRZ is $3,275 more than it was for the 2022 model year. That’s an 11.4-percent increase. The 2025 BRZ’s starting cost is also $1,830 more than the 2024 Toyota GR86, a vehicle that, aside from the Subaru’s standard EyeSight driver-assist tech, is both visually and mechanically identical. While not too high of an increase, especially compared to other models we’ve seen, this is still a pretty drastic increase in such a short time, especially given how little has changed.

Image: Subaru

Aside from the aforementioned Sport mode and some slightly tweaked interior materials, the 2025 BRZ is pretty much the same as before, sticking with its 228-horsepower 2.4-liter Boxer engine and standard 6-speed manual or 6-speed automatic transmissions. For 2024, Subaru made its EyeSight driver-assist tech standard across the lineup, where it was previously reserved only for auto-equipped BRZs. When asked for comment about the price increase, a Subaru spokesperson said “the rising costs of materials and shipping are all factors in our MSRPs, which is reflected in similar increased pricing across the industry.”

Despite the price increase, just over $32,000 is still not a bad price for a car whose segment is nearly extinct. You have to spend way more to get the driving fun that the BRZ offers, or likely go for a different class of car altogether. As long as it stays well under $40,000 to start, the BRZ and its Toyota 86 cousin remain some of the best buys on the market.