Spotlight on Women in Insurance Leadership 2023 honorees

Camila Serna, executive vice president, global head of digital acceleration at Chubb in New York, is responsible for growing new digital business models and sources of premium through business-to-business-to-consumer affinity partnerships. That includes partnerships where Chubb sells insurance products to the customers of digital companies, embedding into the digital companies’ apps through Chubb’s own application programming interfaces (APIs).

Chubb’s digital business has expanded to nearly 200 digital platforms and financial institutions, with more than 20 million digital policies and access to 375 million customers. In 2022, Chubb’s digital business produced about $500 million in gross premiums through digital platforms with an underwriting profit. Serna sees more room for growth and this is just one of the reasons why she was selected by Digital Insurance as a 2023 Women in Insurance Leadership honoree.

“We believe that there is a great opportunity yet to be tapped in the embedded insurance space across several key verticals, including fintech, e-commerce, mobility and gig platforms,” Serna says. For example, Chubb partnered with a Grab — a ride-hailing, food-delivery and payment app in Southeast Asia — to provide gig-worker and individual consumer insurance. Through a partnership with Nubank in Latin America, Chubb embedded term life insurance in the digital bank’s app. “For every geography, there have been examples of partnerships like that where we’ve done app-based distribution of seamless, contextual, simplified insurance coverage that matches up with whatever transaction a consumer is doing in an app,” she says.