Rapid Digital Transformation: How Do You Execute Digital Transformation Fast? — Stop Being Slow
Digital-first strategies across insurance operations – for many years seen as an insurers Achilles’ heel – is now becoming a necessity, prompting the need for insurers to act at an accelerated rate as the insurance landscape continues to evolve. To remain competitive, insurance executives need to revisit business and IT operating models and build a more decisive approach to becoming a more customer-centric organization.
Today’s consumers expect two-way, interactive conversations – a far cry from the one-way, transactional communications of the past. Insurers must implement a digital-first strategy to optimize the customer’s end-to-end journey and provide SMARTER ways of engagement.
To do so, the customer experience must have digital tools that support hyper-personalization and two-way customer conversations, offer easy-to-use interfaces, and seamlessly deliver information across customers’ preferred channels and devices.
When Mountain West Farm Bureau Insurance looked at the market, they understood that everything was speeding up and consumers were increasingly expecting faster service speeds. The old world of snail mail and phone communication was falling by the wayside. They took this on as a challenge to digitize operations and made the decision to go fast.
In this session you will learn:
How Insurers can respond to the new range of expectations being set by digital savvy customersIncreasing engagement levels across the customer life cycle to drive improved customer satisfactionEnabling effective, two-way conversations across the Insureds preferred channels and in real-timeLeverage digital innovation to improve the customer experience while driving down costsWhy develop Cloud-First strategies to enable agility and speed in IT execution
