Nissan Titan Pickup Killed, Ends Production Next Year
Nissan confirmed that 2024 would be the last model year for the Titan full-size pickup.Nissan’s Canton, Mississippi, assembly plant will end production of the Titan in summer 2024.Pricing for the 2024 Titan starts at $47,665.
Since we recently covered pricing for the 2024 Nissan Titan pickup, Nissan has confirmed that this model year will be the last for its full-size truck. Production of the Titan and Titan XD will end in summer 2024 at Nissan’s plant in Canton, Mississippi, to make way for two new electric vehicles that will be built there. One will be a Nissan EV sedan, which we think will be called the Maxima, and the other will be an Infiniti equivalent.
The Titan was first introduced for 2003 and was Nissan’s first entry into the full-size pickup market. Its second generation arrived for 2017 and introduced a variant called XD that was meant to fit between light-duty and heavy-duty trucks. The Titan never sold in volumes anywhere close to the levels of the domestic full-size trucks, and has even lagged behind its only other Japanese competitor, the Toyota Tundra. Through the first half of 2023, Nissan sold just 10,550 Titans in the U.S.
The mid-size Frontier will now be the only pickup truck in Nissan’s lineup. Nissan has also teased a future electric pickup with a concept car called the Surf-Out that looks to be similar in size to the Frontier. Nissan executives have stated an intention to build a mid-size electric truck for the U.S. market, as the Frontier has consistently sold better than the Titan.
Before production ends next year, the Titan will still be available at Nissan dealerships. The updated 2024 model is already on sale and gets a new SV Bronze Edition appearance package along with a rejiggered trim lineup.
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Despite being raised on a steady diet of base-model Hondas and Toyotas—or perhaps because of it—Joey Capparella nonetheless cultivated an obsession for the automotive industry throughout his childhood in Nashville, Tennessee. He found a way to write about cars for the school newspaper during his college years at Rice University, which eventually led him to move to Ann Arbor, Michigan, for his first professional auto-writing gig at Automobile Magazine. He has been part of the Car and Driver team since 2016 and now lives in New York City.
