MrBeast Raked In Over $260,000 Peddling Car Disinformation And Chocolate On Twitter

YouTuber MrBeast built an empire out of flashy, high-dollar videos that rake in Zoomer eyes and advertiser cash. Out of apparently sheer curiosity, he recently posted one of those videos directly to Twitter in order to test out the new ad revenue model under Elon Musk — a video that just so happened to tout the features of the Tesla Model X.

Walter Isaacson On Elon Musk(s)

One week later, the video has raked in $263,655 in ad revenue — not bad for a video he’d already published on another platform. The clip itself, however, featured all sorts of fun misinformation about the cars involved. Prices, features, and all sorts of other stats are just flat-out wrong.

MrBeast’s “$1 car” was purchased as a rolling shell for $1, sure, but the YouTuber claims that $20,000 was immediately poured into it to turn it into a functioning car. Of course, that doesn’t much matter when the vehicle was immediately abandoned before another word could be said, so the video could skip most cars available today and catapult up to the $100,000 price point — represented by a Tesla Model X.

Beast talks about the self-driving “capabilities” of the Tesla, backing up Musk’s oft-said line that the Autopilot software is the real value proposition. He did make sure to say that sleeping behind the wheel isn’t allowed, but made a show of “no longer driving the car” once Autopilot was engaged.

The video hits its marked price points ($200,000, $300,000, $500,000, all the way up to $100,000,000) with some interesting arithmetic. Some of the numbers are understandably rounded — sure, we can count the $285,000 Rezvani Vengeance as a $300,000 car — but others, like calling a half-million-dollar Aventador SVJ or Eleanor replica “$1 million cars” are less forgivable.

The worst part of the video, however, isn’t even the blatantly incorrect car stats — it’s the editing. The video is put together like a trailer, quick cut after quick cut with no time to breathe or get invested in an individual model. It’s sensory overload, it’s Subway Surfers next to a Family Guy clip, and I do not understand how Gen Z can tolerate it. They can absorb information more quickly than I, I guess.