GEICO, State Farm among honorees for digital experience

Corporate Insight (CI) announced the top winners of its 2022 Monitor Awards, a program that assesses and recognizes high quality digital tools and practices offered by firms in property and casualty insurance, life insurance and annuities. The gold medalists include Ladder, State Farm, GEICO and Lincoln Financial Group. The program annually distributes gold, silver and bronze awards to firms that CI determines offer the best tools and features. CI publicly shares the gold medal winners in each category for recognition.

“Throughout 2022, firms across the insurance space devoted more resources to their mobile apps and account owner sites,” said Justin Suter, research manager at Corporate Insight, in a press release statement. “Our surveys show that account owners with mobile apps are more likely to be satisfied, with firms across our coverage group focusing on significant pre-login payment capabilities, stronger mobile app functionality and improved account owner transaction options.”

Insurers in each category undergo a selection process by leveraging data from CI’s P&C Insurance Monitor Experience Benchmark service to assess firms’ digital tools and features of their websites or mobile apps. Through these evaluations, CI determines the strengths and weaknesses of the forks’ digital capabilities and then offers the insurers recommendations for areas of improvement. Firms can use this information to set goals in their digital innovations and compare capabilities and features or deliver an improved digital user experience. The process then allows CI to generate rankings between the firm’s platforms and assign awards to those with best digital capabilities