Dozens of Hyundai and Kia EVs Coming by 2030, Including Pickups
Hyundai says it will launch 11 new electric models by 2030, including a model in a new vehicle segment that it doesn’t currently compete in—we don’t know which segment that is yet.Genesis will gain six new models by 2030: two passenger cars and four SUVs.Kia will sell 14 EVs by 2027 with plans for two electric pickup trucks, although not all of these new EVs from Hyundai and Kia are destined to reach the U.S. market.
Sales of the Hyundai Ioniq 5 and the Kia EV6—the first dedicated ground-up electric vehicles from the two Korean automakers—are underway, but the snazzy new models are just the beginning. This week, Hyundai and Kia announced updated plans for the coming decade, including a slew of electric vehicles in new market segments.
Hyundai Prophecy concept.
Hyundai
By 2030, Hyundai will launch 11 new EVs: three sedans, six SUVs, and a light commercial vehicle. Hyundai also says there will be “one new type model” but didn’t go into specifics—this could be anything from an electric version of the Santa Cruz pickup to a tiny electric pod like the Renault Twizy. One of the sedans will be the Ioniq 6, which will take inspiration from the Prophecy concept and go on sale this year, while one of the SUVs will be the production version of the Ioniq 7 concept, reaching showrooms in 2024. These are presumably global plans, so the timing and model lineup for the U.S. is likely to be different.
Hyundai’s luxury arm Genesis will add six new models in the next eight years—two “passenger cars,” with Genesis not specifying that these will be sedans, and four SUVs. The first SUV will be the Electrified GV70 launching this year, and starting in 2025, every new Genesis will be electrified.
Kia meanwhile will release two EVs a year as it completes a lineup of 14 electric vehicles by 2027. There will be two electric pickup trucks—Kia describes one as a “dedicated” EV pickup and one as a “strategic model for emerging markets,” meaning the latter likely won’t reach American shores.
Kia will also launch an entry-level EV, while the EV9, previewed by a concept last year, is still set for a 2023 introduction. The EV9 will be the first Kia to be equipped with the company’s AutoMode autonomous driving system, which Kia says will be available on all new models launched in major markets by 2026.
After the 576-hp EV6 GT, Kia plans to expand the high-performance GT lineup to all models of its upcoming electric lineup. Kia also aims to become a market leader in purpose-built vehicles, starting with a model called the Niro Plus later this year. Based on the new generation of the Niro SUV, the Plus will be optimized for taxi and ride-hailing services.
In 2025, Kia says it will launch its first dedicated purpose-built vehicle riding on a skateboard EV platform, described as “medium sized,” before expanding the lineup to all sizes for vehicles, which can act as “an alternative to public transportation or even be used as mobile offices.”
Hyundai says it is targeting global EV sales of nearly 1.9 million units annually by 2030 and a 7 percent market share for EVs. Kia says it is aiming for sales of 1.2 million EVs in 2030 and predicts 80 percent of its EV sales will come from Korea, China, Europe, and North America, with EVs representing a 45 percent share of Kia sales in these regions. Hyundai also says it will create an Integrated Modular Architecture as an evolution of the E-GMP platform underpinning the Ioniq 5, EV6, and Genesis GV60, which will standardize the battery systems and motors along with the chassis for future EVs.
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