Boston Bruins Defenseman Hampus Lindholm Joins Plymouth Rock Assurance as Brand Ambassador for 2023-24 NHL Season

Today, Plymouth Rock Assurance announced that Boston Bruins defenseman Hampus Lindholm is an official brand ambassador for Plymouth Rock’s Bruins Insurance Program. Lindholm will be incorporated into Plymouth Rock’s “The Bostonians“ creative campaign, where he will be featured in several TV spots airing on NESN this September.

Known as a smooth-skating defenseman with tremendous vision, Lindholm was traded to the Boston Bruins during the 2021-22 season, signing an eight-year extension. A native of Helsingborg, Sweden, Lindholm’s outstanding play last season propelled the Bruins to a red-hot start, even as the team dealt with many injuries. Lindholm would go on to help the Bruins break the NHL single season win record, and he was voted to the 2022-23 NHL Second All-Star Team for the first time in his career.

As the newest addition to the original cast of “The Bostonians,” Hampus joins the likes of mascots Wally, Pat Patriot and Blades, along with the Red Sox groundskeeper, the Bruins ice cleaner, Patriots Militia Man and the beloved sister from Lawrence. Launched in 2022 with Boston-based creative agency HeyLet’sGo, the advertising campaign features the motley crew of Boston sports personalities living together in a fictional home. The commercials are airing now and can be viewed on Plymouth Rock’s YouTube page.

“Since joining the Bruins, I’ve had the honor of being welcomed into the Boston sports family,” said Lindholm. “It felt like a perfect fit to partner with a great, local company like Plymouth Rock, especially because they’re such avid supporters of Boston sports. Getting invited to be a part of “The Bostonians” has been an awesome experience, and I’m excited to see the campaign come to life this season.”