Are trade shows worth your time?
With online shopping now the norm for so many people, it’s unlikely to go anytime soon. So you may wonder why trade shows are still running? But even in this modern age, you can’t beat opportunities to connect with people in-person. And we would know – it’s part of why we have a growing network of high street branches!
So, even though the digital world dominates, there’s still much to be said for attending, or even exhibiting at a trade show. Let’s explore the benefits.
Boost your profile
Attending trade shows is a fantastic way to introduce your business and establish a solid presence in your industry. By positioning yourself amongst your peers, you can gain recognition. There are often several sponsorship and advertising opportunities, which can help further your presence and offer partnerships with other companies.
In-person connections
Face-to-face contact is widely considered the most effective way to strengthen relationships with your current customers – and prospective clients. Yes, digital communication is important, and has its place, sometimes you just cannot compete with human interaction. Trade shows allow you to meet other businesses in real life, establish better trust, build on relationships, and give you much wider influence in your industry.
Networking
Building on the previous point, trade shows offer you a perfect opportunity to network. You can assess what your peers – or the competition – are all doing and meet new businesses that can help your own. It’s a great way to learn new ideas, or what doesn’t work. You’ll also be able to build up a network of potential customers, and follow-up with them after the show.
Collect data
Hosting a competition at a trade show can help you quickly earn a wider database of email contacts to add to your mailing lists. Just be sure to ask their permission first!
Display your products
While you can display something online through pictures and videos, customers can’t truly interact with your product. Trade shows offer that personal touch – literally! It’s the perfect chance to demonstrate your products or services. And seeing the product in real life can certainly aid sales.
Connect with your target market
Vertical trade shows are trade-specific events, so the people attending will fit within your target demographic. That means interacting with people in your industry, interested in your product or services. Here, you can learn what your target audience wants, needs, and likes – or the opposite, their grievances. Feedback is absolutely vital, and trade shows are the perfect space to gather it.
Going to a trade show? Say hello to Howden!
Our busy branch teams are often out and about at trade shows. If you’re displaying at one soon, or attending, why not come and say hello? And, if you are exhibiting, make sure you’re properly covered – something our insurance experts can help you out with. To learn more about this, or get support for any other small business insurance needs, pop into your nearest Howden Commercial branch, or give the team a call.
