2024 Volkswagen Atlas Sees Its Base Price Rise $2630 to Just over $39K
The 2024 Volkswagen Atlas and Atlas Cross Sport cost a couple thousand dollars more than before, but they also look fresher and boast a host of new content. The base-level SE trim for the regular Atlas and its sloped-roof counterpart, the Cross Sport, now start at $39,075 and $38,065, respectively. Compared with the previous model year, the former price rises $2630 and the latter is up $2310.
Upgrades Lead to Upped Prices
As part of a comprehensive facelift, VW made myriad improvements to the Atlas and Atlas Cross Sport lineups. Along with sharper exterior styling and a more upscale interior, all models now exclusively come with a 269-hp turbocharged 2.0-liter four-cylinder. The new powertrain replaces the 235-hp turbo four and 276-hp 3.6-liter V-6 that were previously offered. The updates are a big reason both VW SUVs receive relatively modest price hikes.
Circling back to the Atlas SE, opting for all-wheel drive adds $1900 and the Technology package costs $3940. The price of those add-ons apply to the Cross Sport version too. The next-level Atlas SEL and Atlas Cross Sport SEL with front-wheel drive both cost $3260 more, with prices now starting at $49,795 and $48,785, respectively. The Cross Sport alone offers an SEL R-Line, which comes standard with all-wheel drive and costs $50,235 (up $2760).
Pricing for the Peak Edition
Folks interested in the new rugged-looking Peak Edition can only find it on the regular Atlas. Along with all-wheel drive, it includes all-terrain tires mounted on 18-inch wheels, silver accents on the lower body bits to look tough, and black exterior trim as well as “Peak Edition” callouts inside. The 2024 Atlas Peak Edition SE comes with the Technology package and costs $47,905; the Peak Edition SEL costs $51,785.
The SEL Premium R-Line is the fanciest version of both VW SUVs. Among the top trim level’s many desirable standard features are all-wheel drive, 21-inch wheels, a surround-view camera system, a Harmon/Kardon stereo, and park-assist tech. The Atlas SEL Premium R-Line starts at $53,805, and the Cross Sport version starts at $52,795—both of which are almost the same price as the previous model year.
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Senior Editor
Eric Stafford’s automobile addiction began before he could walk, and it has fueled his passion to write news, reviews, and more for Car and Driver since 2016. His aspiration growing up was to become a millionaire with a Jay Leno–like car collection. Apparently, getting rich is harder than social-media influencers make it seem, so he avoided financial success entirely to become an automotive journalist and drive new cars for a living. After earning a degree at Central Michigan University and working at a daily newspaper, the years of basically burning money on failed project cars and lemon-flavored jalopies finally paid off when Car and Driver hired him. His garage currently includes a 2010 Acura RDX, a manual ’97 Chevy Camaro Z/28, and a ’90 Honda CRX Si.
