2024 Toyota Tacoma TRD Pro Introduces Special Terra Paint Color

The 2024 Toyota Tacoma TRD Pro has debuted a special paint color called Terra.The orange-like hue is the latest in Toyota’s annual tradition of offering exclusive one-year-only paint colors on TRD Pro models.Like last year’s Solar Octane paint job, Terra will be available on 2024 TRD Pro versions of the 4Runner, Tundra, and Sequoia.

Ever since 2015, Toyota has created a unique paint color that’s only offered for a single model year on TRD Pro models, otherwise known as the company’s most off-road-ready machines. For 2024, that color is called Terra, and now we have our first look at the orange-like hue on the redesigned Toyota Tacoma TRD Pro.

The company’s Calty design studio handles the process of developing the special paint color each year. The decision is said to be based on factors that include market trends, an understanding of what consumers want, and good old-fashioned creativity. Previous TRD Pro-only colors include last year’s Solar Octane as well as Lime Rush (2022), Voodoo Blue (2019), and Quicksand (2016).

2022 Tacoma TRD Pro painted Lime Rush.

toyota

While the 2024 Tacoma TRD Pro is the model used to introduce Terra, the exclusive paint job will also be available on TRD Pro versions of the mid-size 4Runner SUV, the full-size Tundra pickup truck, and the full-size three-row Sequoia SUV when they eventually go on sale for the 2024 model year.

TRD Pro customers who want their 2023 models coated in Solar Flare currently have to pay $425, but it remains to be seen how much Terra will cost on the ’24 versions. We’re still waiting for Toyota to release pricing on the newly revealed fourth-generation Tacoma, but that information is expected to be released before the mid-size pickup truck goes on sale sometime in the fourth quarter of this year.

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Eric Stafford’s automobile addiction began before he could walk, and it has fueled his passion to write news, reviews, and more for Car and Driver since 2016. His aspiration growing up was to become a millionaire with a Jay Leno–like car collection. Apparently, getting rich is harder than social-media influencers make it seem, so he avoided financial success entirely to become an automotive journalist and drive new cars for a living. After earning a journalism degree at Central Michigan University and working at a daily newspaper, the years of basically burning money on failed project cars and lemon-flavored jalopies finally paid off when Car and Driver hired him. His garage currently includes a 2010 Acura RDX, a manual ’97 Chevy Camaro Z/28, and a ’90 Honda CRX Si.