2023 Toyota Crown Costs Way More Than the Avalon It Replaces

The Toyota Crown is a new sedan model for 2023 that replaces the Avalon.It starts at $41,045 and ranges up to $53,445 for the top Platinum model.The Crown will start reaching U.S. dealerships in early 2023.

Toyota is aiming high with the new 2023 Crown sedan, both literally—it’s significantly taller than the Avalon large sedan that it replaces—and figuratively, as it’s priced on the high end of the automaker’s lineup, with the loaded model topping $50,000. The Crown is available in three trim levels: XLE, Limited, and Platinum, and all versions come standard with all-wheel drive and hybrid powertrains.

The Crown XLE starts at $41,045 and comes with a hybrid setup that uses a 2.5-liter gasoline engine and makes a total of 236 horsepower. That starting price is $3125 more than the 2022 Avalon XLE’s. The Limited starts at $46,645 and adds equipment including a panoramic sunroof, leather seats, an upgraded audio system, and rain-sensing windshield wipers. These versions of the Crown are EPA-rated at 41 mpg combined.

The Crown Platinum requires a big jump up to its starting price of $53,445, and it brings on a significantly more powerful hybrid powertrain that Toyota calls Hybrid Max. This powertrain uses a turbocharged 2.4-liter inline-four gasoline engine, produces 340 horsepower, and is EPA-rated at a significantly lower 30 mpg combined. Added equipment for the Platinum includes adaptive dampers, 21-inch wheels, and an upgraded park-assist system.

Toyota says that the Crown will start arriving at U.S. dealerships in early 2023.

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