20 states in search of life insurance

Enjoy complimentary access to top ideas and insights — selected by our editors.

To determine where residents are most concerned about life insurance, Beca Life ranked them by monthly online searches for terms related to the product, based on data from Google Keyword Planner. The total number of monthly average searches in each state was compared against its population, to determine the average monthly searches per 100,000 people. 

The top five states have  an average of 852.84 people per 100,000 seeking life insurance via search engine each month.

Read more about the 20 states most concerned about life insurance.

Rank Location Average monthly searches per 100,000 people 20 West Virginia 608.69 19 New Hampshire 617.01 18 South Dakota 622.65 17 Alabama 629.72 16 North Carolina 631.94 15 Louisiana 634.51 14 New York 652.29 13 South Carolina 663.84 12 New Jersey 667.19 11 Hawaii 688.67 10 Rhode Island 689.04 9 Alaska 694.14 8 Kansas 724.98 7 Georgia 741.58 6 North Dakota 757.72 5 Maryland 814.06 4 Wyoming 835.11 3 Virginia 837.89 2 Vermont 858.22 1 Delaware 918.94