12 Easter Eggs on the New 2023 Toyota Prius Hybrid
Michael SimariCar and Driver
Toyota put a lot of effort into the Prius’s redesign for 2023, as it features a great-looking new design and a reworked powertrain with between 194 hp and 220 hp. Beyond the big stuff, it appears that the company sweated the details too. While we were taking a look at the new 2023 Prius Prime plug-in hybrid in person, we found several hidden details inside and outside the new hybrid, including badges, graphics, and design details that take a keen eye to spot.
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While the Prius hybrid doesn’t wear the bZ (for “Beyond Zero”) name like Toyota’s EV models do, it is the first model to display this bZ circular badge. Toyota says this emblem will roll out onto every new electrified vehicle—hybrid, fuel-cell, and EV—in the future.
Toyota has been using the “hybrid reborn” slogan for this new fifth-gen model, and these words are found in a few locations on the Prius. This one is on the cowl below the windshield.
“Hybrid reborn” is also inscribed on the inside of the hatch opening, next to the taillight.
This #hiddencompartment is found at the front of the center console, just ahead of the cupholders below a removable tray.
In case you forgot what that compartment on the passenger’s side of the desk is called, Toyota includes a handy hashtag at the back of the glovebox to remind you.
This illustration of new Prius’s distinctive silhouette is found in a few different spots. The first is at the base of the camera and radar unit found at the top of the windshield.
The same silhouette is also found on either side of the dashboard, visible only when the front doors are open.
The Prius Prime offers a set of solar panels on the roof that soak up light when the car is parked and power accessory functions and air conditioning.
In addition to the typical badges on the rear of the car, the Prius name is also found in this intricate detail within the LED headlights.
This Prius badge is found in the heater coils of the rear defroster. Toyota says the letters heat up like the rest of the coils, too, which could look cool when they melt a design into the frost on the window on a chilly morning.
Another small Prius script is found at the top of the A-pillar along the windshield sill.
We’re not sure if the rear door handles integrated into the window trim are convincing enough to fool you into thinking that the Prius is actually a two-door, but it does help smooth out the body sides.
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