Is Florida Blue the same thing as Blue Cross Blue Shield?

Is Florida Blue the same thing as Blue Cross Blue Shield?

Blue Cross and Blue Shield of Florida, Inc. (BCBSF) is now Florida Blue. The new name, new logo and tagline – ‘In the pursuit of health’ – are all part of the company’s transition to a health solutions company with an overarching mission to help the people of Florida and their communities achieve better health. Apr 1, 2012