Is Florida Blue and Blue Cross Blue Shield the same insurance?

Is Florida Blue and Blue Cross Blue Shield the same insurance?

– Blue Cross and Blue Shield of Florida, Inc. (BCBSF) is now Florida Blue. The new name, new logo and tagline – ‘In the pursuit of health’ – are all part of the company’s transition to a health solutions company with an overarching mission to help the people of Florida and their communities achieve better health. Apr 2, 2012