Millennial Specialty Insurance rebrands as MSI

Millennial Specialty Insurance rebrands as MSI | Insurance Business America

Insurance News

Millennial Specialty Insurance rebrands as MSI

New identity “a powerful representation”

Insurance News

By
Terry Gangcuangco

Managing general agent Millennial Specialty Insurance has announced its go-to-market rebranding to MSI.

Effective as of September 30, the rebranding reflects MSI’s substantial growth since its founding in 2015. The company has expanded both organically and through strategic acquisitions of various insurance brands, which either already operate under the MSI name or will do so soon.

MSI currently handles more than $1 billion in in-force written premium, with in-house underwriting, claims, and customer service teams serving over 1.5 million customers.

As part of the rebrand, MSI launched an updated website and refreshed its LinkedIn profile to align with the new identity. The company also introduced a new brand slogan, “Building Insurance Better,” to reinforce its ongoing mission of improving the insurance experience.

“Our new brand is a powerful representation of where we are today and where we are headed,” said Amy Carlisle, president of MGA solutions at MSI. “We are excited to present a more unified brand that embodies our values and supports our ongoing vision of building insurance better.”

Initially known for its digital renters insurance platform, MSI has evolved over the last decade.

“Since then, we’ve added more than 20 products and solutions across personal, commercial, and professional lines,” Carlisle noted. “We are continually committed to enhancing and creating solutions and services to meet the most important risks facing individuals and businesses.”

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