10 Phrases That Calm Clients' Market Fears

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No one can accurately predict the future on a consistent basis. 

Investors often have 20/20 hindsight, looking back at where the stock market was six months ago and declaring the current result was the obvious outcome. Many investors are less confident about the future. 

For many years, “hand holding” has been considered one of the major benefits advisors bring to the relationship, but no one wants to admit they need their hand held. How can you calm investors in a logical way? 

Advisors offer advice. The client chooses if they will take that advice. We must always remember it is the client’s money. They make the ultimate decisions. (The exception is discretionary accounts, but let us assume this is the type of client relationship where you need to get the client’s approval before buy or sell orders can be placed.)

The comments and questions in this gallery can help put short-term volatility into perspective for your client. These are kind, collaborative conversations, not confrontational ones. Your client should see you as proactive on their behalf.

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