Need Advice on Choosing Between T65 Lead Mailer and AEP Lead Mailer for Maryland – Also, Which Zip Codes Should I Target?

Hi everyone,

I am new here.

I'm currently exploring lead generation options for my Medicare insurance business and could use some advice. I'm considering using Integrity (Ritter Insurance Marketing) for leads, but I'm torn between their T65 Lead Mailer and the Annual Enrollment Period (AEP) Lead Mailer.

Here's a bit of context:

T65 Lead Mailer: Targets individuals turning 65 and becoming eligible for Medicare. This seems like a good option for a steady stream of leads throughout the year. AEP Lead Mailer: Targets existing Medicare beneficiaries during the Annual Enrollment Period (October 15 to December 7). This seems like a great option for a concentrated effort during a crucial period.

I'm currently only licensed in Maryland (MD), and I'm trying to determine which option might yield better success rates. If you have experience with either of these lead mailers, I'd love to hear your thoughts!

Additionally, I'm looking for suggestions on which zip codes in Maryland to target.

submitted by /u/Dee_Potatoepotato
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