Annuity Owners Face Online Information Gap
Typical annuity owners appreciate what you’re telling them about annuities, but they think that much of the annuity information posted online is useless.
About 84% of the annuity owners who participated in a recent Nationwide survey said that they had learned a lot about annuities from their financial professionals, and 48% said they had looked for annuity information online.
But 80% of the annuity owners agreed that they wished there was more neutral, quality information about annuities online. Just 5% disagreed with that view.
About 69% agreed that “information available online about annuities tends to be very basic, lacking detail.”
What it means: The surge in annuity popularity may increase consumer demand for the kind of detailed, warts-and-all content that stock market investors and mutual fund investors get.
The survey: Nationwide quantified annuity owners’ frustration with online annuity content in February, when it sponsored an online survey of 300 annuity owners.
