Consumers Want AI Advisors to Start Small

The survey: KPMG included questions about AI advisor trust in a recent online survey that focused on U.S. consumers’ hopes and fears about the economy.

The survey team found, for example, that 44% of participants were happy about their own financial situations but only 37% were optimistic about the U.S. economy.

About 40% said AI systems that can generate writing or other forms of communication are already changing their lives.

Regional perspectives: In addition to conducting a national survey, KPMG used the same questionnaire on samples of 400 people in each of five metropolitan areas: Atlanta, Boston, Chicago, New York and San Francisco.

Here are the percentages of participants in each of those cities who said they were comfortable with getting life insurance advice and investment advice from AI advisors.

Atlanta

Life: 36%
Investment: 34%

Boston

Life: 32%
Investment: 35%

Chicago

Life: 32%
Investment: 28%

New York

Life: 36%
Investment: 37%

San Francisco

Life: 32%
Investment: 30%

Credit: Adobe Stock