Fidelity Launches Organic Growth Hub for Advisors

Fidelity’s announcement includes proprietary survey data showing that 42% of firms report marketing and business development growth as a top priority, but there is a wide dispersion across firms on how and if they achieve this goal. Some acknowledge that they are failing to grow assets outside of market appreciation, while others are seeing significant growth due to strong organic growth strategies, according to Fidelity.

Other findings show that, even as they say organic growth is a top priority, more than 50% of advisors see client acquisition as a big challenge. Firms also commonly note that existing clients remain a major source of generating leads, accounting for 56% of qualified leads in the past 12 months. Further, only 46% of advisors believe that their firm has fairly strong or advanced business development capabilities to support the client lifecycle.

Gwendaline Mazzara, vice president, senior business consultant at Fidelity Institutional, said the new hub can be a “game changer for organic growth,” as it helps advisors become less reliant on client referrals and to create more personalized interactions.

Credit: Shutterstock