Jeep Brings Back Pink Paint On The Wrangler Because So Many People Wanted It

Photo: Jeep

If there’s one thing we can all agree about when it comes to Stellantis’ American brands — specifically Dodge and Jeep — it’s that Mopar’s design teams really know how to come up with a good color. It’s been common practice for style-forward cars like the Challenger, Charger and Wrangler to get one-year-only paint options in colors that aren’t typically popular to the greyscale-wanting American public. Now, based on high demand, Jeep is bringing back one of the Wrangler’s most outrageous colors: pink.

Mitchell Slaggert’s Rainbow-Colored Jeep Wrangler

Jeep previously debuted the Tuscadero magenta metallic shade on the 2021 Wrangler, and it was available across the lineup, including on the V8-powered 392. Senior vice president and head of the Jeep brand in North America, Bill Peffer, says that around 30,000 people bought the Tuscadero paint when it was available for the 2021 model year, and it has since become highly sought after. While we don’t know what years those Wranglers were actually purchased in, 204,610 Wranglers were sold in calendar year 2021, which would mean the pink paint was chosen by around 15 percent of customers. That’s a huge amount for a color this wild.

On the 2024 Wrangler, which is the recipient of a fairly extensive facelift, the Tuscadero paint will set you back $895. It’s available on all seven trim levels: Sport, Sport S, Willys, Sahara, Rubicon, Rubicon X and Rubicon 392. (2024 will be the final year of the 392, so y’all better buy a lot of pink ones.) At first the Tuscadero paint will be offered with the black soft top, black hard top or body color hard top; availability with the Sky One-Touch fixed hard top will come in the summertime. Other colors for the 2024 Wrangler include Anvil, Black, Bright White, Earl, Firecracker Red, Granite Crystal, Hydro Blue and Silver Zynith.