RSA bolsters Southern leadership team

RSA Insurance has announced (22 February 2024) two hires in its Commercial Lines Business, with the appointments of Sarah Collins as Regional Manager for the South and Ben Francis as Sales Manager for the London & South. Sarah will lead the South underwriting team, delivering a strong service proposition to our mid-market brokers in the region. Ben will be responsible for leading the delivery of the commercial line’s sales strategy in London and the South. 

Sarah is based in Horsham and will report into Steve Salter, Regional Director, South and Ben is based in London and reports into Alan Houston, Commercial Lines Sales Director.

Sarah joined RSA on the 5th of February and brings with her a wide range of skills and experience in underwriting, operations, sales and broking at several businesses in the sector including Allianz, PIB and Cobra.  She joined RSA from Covea, where she was Broker Development Consultant Team Leader. 

Ben starts his new role on 11th of March and has extensive sales, strategic account management and leadership experience. He joins RSA from HSB where he’s held a variety of sales roles and is currently a Regional Development Manager in the South of the UK.  Prior to HSB he worked for Allianz, Evolution and Towergate.

Steve Salter, Regional Director, South at RSA Insurance, said:

“It is great to have Sarah join the team, she understands what brokers need from their insurer and has already started building the long-term relationships which will enable us to achieve our growth ambitions. With the acquisition of NIG and FarmWeb, complementing our already impressive commercial lines business, we’re delighted Sarah has decided to join at such an exciting time for RSA.”

Alan Houston, Commercial Lines Sales Director at RSA Insurance, added: 

“I’m really pleased to welcome Ben to RSA, he has great experience and an impressive track record.  Ben will lead a team of broker development managers across the whole of our commercial lines business, from SME to mid-market to delegated, engaging with the market and driving our growth agenda. Were keen to expand the number of brokers we work with in the region and Ben will play a critical role in helping us do this.”

Authored by RSA