Most valuable brands unveiled – which insurance firms made the cut?

Most valuable brands unveiled – which insurance firms made the cut? | Insurance Business New Zealand

Insurance News

Most valuable brands unveiled – which insurance firms made the cut?

Global 500 line-up includes 28 companies from insurance sector

Insurance News

By
Terry Gangcuangco

Brand Finance has published the 2024 edition of its Global 500 report, which ranks 500 of the world’s most valuable brands. Of this year’s list, 28 came from the world of insurance.

According to Global 500 2024, below are the most valuable brands from the insurance sector.

Brand

2024 rank

2023 rank

Allianz Group

Ping An

China Life

109

108

AXA

118

126

CPIC

126

131

GEICO

139

141

PICC

160

169

AIA

161

132

MetLife

166

184

Progressive

167

Canada Life

178

186

Generali Group

181

248

Allstate

184

174

Chubb

185

173

Travelers

190

219

Prudential Plc

210

216

Zurich

216

307

LIC

222

212

Poste Italiane

231

283

Munich Re

298

365

Prudential (US)

350

374

AIG

397

403

Swiss Re

400

Manulife

403

407

Aviva

425

430

Dai-ichi Life

463

470

Tokio Marine

467

476

Cathay Life Insurance

490

524

“The most fundamental reason to conduct a valuation analysis is to find out how brands – that is, trademarks and their associated intellectual property – improve the financial performance of a business,” Brand Finance chief commercial officer Mike Rocha said within the 79-page report.

“Brands do this by impacting the perceptions [of] customers, employees, and other relevant stakeholders. Finding out how brands contribute to revenue and profit and how their value stacks up in comparison to other assets is a fundamentally important piece of knowledge to glean for various reasons.

“Through our rankings of the world’s most valuable brands, we have found that brands consistently make up 20%-25% of the value of listed companies.”

Overall, Apple topped this year’s Global 500 and was followed by Microsoft, Google, Amazon, and Samsung Group.

What do you think about this story? Share your thoughts in the comments below.