Yet Again, Full-Size Pickup Trucks Dominated U.S. Auto Sales In 2023

2023 has officially come to a close, which means it’s time for us to dig through yearly sales reports for fun tidbits. For example, did you know that despite Chevrolet killing off the Bolt, sales increased 63 percent compared to 2022? Or that Miata sales were also up nearly 50 percent? What’s less fun, though, is that the U.S.’s obsession with massive pickup trucks isn’t going anywhere any time soon.

Ford once again took the top spot, selling 750,789 F-Series pickups in 2023, a 15-percent increase compared to 2022. Chevrolet, on the other hand, “only” sold 555,148 Silverados, a 7-percent improvement. The Silverado’s GMC counterpart, the Sierra, made 295,738 sales. That’s a 22-percent improvement, and if added to the Silverado’s sales brings GM’s full-size truck total sales to 850,886 units.

Ram, however, struggled a bit in 2023, selling 444,927 trucks. That’s 5 percent lower than its 2022 sales total. Only so many people can actually afford a TRX, apparently. Keep in mind that the sales figures for the Big Three include heavy duty trucks – the F-Series sales figure is both F-150 and Super Duty put together, for example, and Chevy’s figure includes Silverado 1500 and Silverado HD.

As far as other full-size pickup trucks go, Toyota managed to sell 125,185 Tundras, which works out to a 20-percent jump in sales, and Nissan sold 19,189 Titans, which is 27 percent higher than in 2022. Also, while it’s technically a midsize pickup truck, it weighs 9,000 pounds, so we’d also like to point out that 3,244 people bought GMC Hummer EVs last year, an increase of 280 percent.

This is all, of course, fantastic news when you consider that vehicles with tall, blunt front ends are uniquely dangerous to people, and full-size pickup trucks are only getting bigger and heavier. No wonder the U.S. is the only developed country with roads that keep getting more dangerous.