TAL launches initiative for AFLW athletes

TAL launches initiative for AFLW athletes | Insurance Business Australia

Life & Health

TAL launches initiative for AFLW athletes

Three-year partnership commenced this year

Life & Health

By
Roxanne Libatique

Life insurer TAL has launched a new program for AFL Women’s (AFLW) athletes as part of its three-year partnership with the AFL.

TAL is the official life insurance partner of the AFLW. The three-year partnership commenced this year, with sponsorship agreements with the Sydney Swans, GSW Giants, and Hawthorn Hawks AFLW teams.

TAL group CEO and managing director Brett Clark said TAL becoming the official life insurance partner of AFLW will boost positivity and the unifying influence of women’s sport in Australia.

“We are humbled to play a role in partnering with the AFLW to encourage and empower women in sport, both on and off the field,” Clark said.

TAL Assister Program

As part of the agreement, TAL has launched the TAL Assister Program to help motivate and encourage AFLW athletes on and off the field.

The program enables fans across Australia to engage with AFLW athletes by submitting their messages of support to their favourite players via a website. The players can then print the messages directly on to their strapping tape and wear them for motivation.

“The way athletes and the football community assist and support each other, on and off the field, is more important than ever. The TAL Assister Program is a positive way for fans to send personalised messages to encourage and motivate their favourite footballers,” said Hawthorn Football Club AFLW senior coach Bec Goddard OAM.

Clark commented: “We have created the TAL Assister Program to help deliver positive messages of support and encouragement to AFLW athletes when they are playing and build connections between clubs and supporters. As an organisation committed to supporting the health and financial wellbeing of Australians, TAL is proud to partner with AFLW to bring more opportunities to athletes.”

The partnership also includes sponsorship of AFLW doctors and physios, and of the flexible employment initiative Workplay, powered by John Holland, to support athletes.