TATA AIA Life Insurance partners with CSC for making insurance accessible to rural India – United News of India
TATA AIA Life Insurance partners with CSC for making insurance accessible to rural India
Kolkata, April 9 (UNI) As part of its effort to deliver much-needed life insurance Protection cover to rural households and safeguard their loved ones from life’s uncertainties, Tata AIA Life Insurance Co Ltd has partnered with Common Services Centers (CSE), under the Ministry of Electronics & IT to engage its network of over 4 lakhs Village Level Entrepreneurs (VLEs) at the last mile for distribution of life insurance plan.
The partnership will allow Tata AIA Life Insurance to augment its reach to around 95% of gram panchayats, building in-roads to make life insurance accessible to the remotest areas of Bharat, according to a media statement here on Saturday.
Through its network, CSC will offer Tata AIA Life POS Smart Income Plus plan that provides the dual advantage of a life cover combined with savings. The plan offers guaranteed payouts of 120% of the Annualized Premium under the Regular Income Benefit option and a life cover to help protect loved ones.
Under this plan, one can go for a sum assured up to INR 24,97,000. By paying premiums for 7 years, customers can enjoy a life cover for 15 years. Women policyholders enjoy a higher benefit for the plan. In case of emergency, consumers have the option to avail of a loan against the policy.
Speaking on this occasion, Venky Iyer, Chief Distribution Officer & Head of Marketing, Tata AIA Life Insurance, said, “At present, life insurance penetration stands at 8-10% across the rural population in India. Our constant endeavor is to make life insurance available to every Indian household, and this alliance will further strengthen our distribution efforts by helping millions of customers in the remotest corners of the country through technology leverage and product innovation. With the help of CSC’s technology-enabled distribution network spread across the country, we aim to play the role of change agent and address rural India’s protection and savings needs through best-in-class products and services”
Dr Dinesh Kumar Tyagi, Managing Director, CSC e-Governance Services India Limited, said, “CSC has been providing insurance services to citizens since 2014. Through our partnership with Tata AIA Insurance, we have added new products like Tata AIA Life POS Smart Income Plus plan, endowment and income plans to our existing catalogue. With the disruption caused by the Covid pandemic, be it in income, health or businesses, there has been a greater sensitivity among citizens for insurance. Citizens in urban as well as semi-urban and rural areas can now access these insurance services at their nearest CSC and secure their as well as their families’ future.”
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