Nitrogen, FMG Team Up on New Marketing Solution for Advisors

Nitrogen and FMG said Tuesday they entered into a strategic alliance to offer advisors a solution that seamlessly integrates the email marketing and website creation capabilities of the FMG digital marketing platform with the risk alignment, financial planning, proposal generation and client engagement tools of the Nitrogen Growth Platform.

The integration provides joint customers of the two companies with a scalable process for acquiring new clients, boosting client satisfaction, retaining clients and driving organic growth, the companies said in a joint announcement.

The news comes almost two months after fintech firm Riskalyze changed its brand name to Nitrogen to “reflect its evolution into an advisory firm growth platform.”

FMG is a software as a service company specializing in marketing software and services for financial advisors.

The new integration was made available immediately to subscribing mutual customers, the companies said, adding that the complete Nitrogen marketing toolkit, including a lead generation questionnaire, is available as a collection within the FMG all-in-one marketing and website creation platforms.

Broker-dealer advisors, solo practitioners, firm executives, marketing teams or customers of FMG’s “do-it-for-me” service can easily “leverage Nitrogen’s extensive lead-generation assets” in emails, social networks and on their websites, the companies said.