Wealthtender Adds Testimonial Marketing Evangelist

Cabrices joins Wealthtender at a “pivotal time in the industry for advisors,” said Brian Thorp, Wealthtender CEO and founder.

“As Chief Evangelist, Diana will play a prominent role in offering education and sharing knowledge with advisors on how they can succeed with digital marketing, including the value of joining Wealthtender to get found online, turn their online reviews into an evergreen source of digital referrals, and convert more prospects into clients,” Thorp explained.

Thorp and Cabrices met in 2022 at the Snappy Kraken Jolt Conference, where she recalled he “expressed his passion for digital marketing.” At the time, she was still with Snappy Kraken but it “sort of planted a seed for the both of us in that there’s a lot of opportunity, there’s a lot of work to be done, a lot of educating that needs to be done for advisors,” she told ThinkAdvisor.

The company will host its first webinar for advisors as part of the initiative on May 11, she added.

To promote the initiative, Wealthtender will “post heavily on social media,” including LinkedIn and Twitter, and also in the newsletters of Wealthtender and Diana Cabrices Consulting, the firm she started a few months ago.

Subscription plans start at about $1 a day, according to the company.

(Pictured: Diana Cabrices, chief evangelist at Wealthtender)