Brush upgrades claims processing technology

The rise of Lemonade and like-minded personal lines insurtechs starting in 2017 led Brush Claims to reassess its offerings. The claims insurtech specializing in natural disaster damage claims began building its own systems to complement its experience managing property claims, according to Troy Stewart, president and COO of Brush Claims.

Founded in 1991 as claims solution provider Brush Country Claims, the insurtech completed a ten-week development program at Lloyd’s Lab in London in December. In July 2021, Brush Claims was one of only 11 applicants chosen out of 170 for the seventh group of the program begun in 2018. Participants work with insurers in Lloyd’s market to test and develop their ideas and technologies. 

Troy Stewart, president and COO, Brush Claims.

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“We learned a lot about the marketplace,” Stewart said. “We learned a lot about ourselves, about our technology, and what we can do better as it relates to servicing the industry, because we have a lot of work to do as an industry, especially with claims. Our primary focus all of last year following the program was about data, diving into how we can leverage our data in a better way.”

Out of Lloyd’s Lab, Brush leveraged insights on servicing claims and communication, according to Stewart. “We learned the points in time when we can provide more meaningful impact to our partners on claims progressions, where we can incorporate correspondence into our systems throughout the claims process, to bring the stakeholders into a common place ” he said. “There is still so much disconnect between everybody at play in a claim. Communication typically goes from A to B but it doesn’t always make it to E or F. That disconnect can cause huge delays and  missed opportunities to curb indemnity expenses, to satisfy a customer experience. We’re really trying to identify those areas, plug those holes and more seamlessly interact.”

Brush Claims had launched its Hubvia insurtech platform in 2017 and further developed the platform based on insights from Lloyd’s Lab. Brush also recently added to its technology capabilities by partnering with McKenzie Intelligence Services in October to expedite incident and claims responses. 

As part of its technological advancements, Brush Claims plans to offer a plug-and-play version of what was previously only a standalone solution, so carrier partners can add it to their interfaces, according to Stewart. “It’s a short-term goal,” he said. “We anticipate being there toward the end of this year or the first part of next year.”