Covr announces collaboration with Citi

Covr Financial Technologies has announced a collaboration with Citi to help its US financial advisors and clients more effectively integrate life insurance and long-term care coverage into their financial plans. Citi’s advisors and clients can use Covr’s platform to access top insurance carriers.

“We couldn’t be more thrilled to team up with a large, global financial institution like Citi,” said Michael Kalen, CEO of Covr. “Our insurance platform is easily accessible for Citi’s team of advisors to use when offering protection products to their clients, and our team of insurance experts provides support throughout the process. Our goal at Covr is to ensure that everyone has easy access to the insurance solutions they need, and this is a huge step in working toward that goal.”

Read next: Covr launches digital platform for independent advisors

“Covr was able to work with Citi to integrate its complex requirements into one easy-to-use digital insurance platform,” said Ron Alexander, president and head of innovation at Covr. “Making the complicated simple is what we do every day, and the ability to collaborate with a leading firm like Citi allowed us to take our technology to an even broader audience. This further positions Covr as a leading provider of digital insurance technology and services to financial institutions.”

Citi is exploring ways to expand Covr’s offering to additional channels in the future.