Integrity Marketing Agrees to Acquire $7B per Year Annuity Designer

Shurts will become a managing partner at Integrity Marketing.

Integrity Marketing’s Other Recent Deals

Since early May, when Integrity Marketing acquired Ash Brokerage, the company has announced agreements to acquire, or completed acquisitions of, many companies other than Annexus, including:

Abernathy Financial Services, a Fort Walton Beach, Florida-based life and annuity distributor that did business with about 200,000 consumers in 2021.

Velocity Life Insurance Agency, a Roanoke, Virginia-based final expense, mortgage life, indexed universal life and annuity distribution that did business with about 40,000 consumers in 2021 and placed business that led to $33 million in payments.

Hovis & Associates, a St. Louis-based Medicare plan and retirement services product distributor that does business with about 25,000 consumers per year.

PHP Agency, an Addison, Texas-based life and annuity field marketing organization with relationships with about 27,000 insurance agents.

Ritter Insurance Marketing, a Harrisburg, Pennsylvania-based life and health independent marketing organization with relationships with 15,000 independent insurance agents.

Hegemon Group International, an Alpharetta, Georgia-based life insurance brokerage with relationships with 10,000 independent insurance agents, and 2022 sales that should lead to about $100 million in annual life insurance premium payments and about $200 million in annual annuity premium payments.

Russek Financial Services, a North Haven, Connecticut-based life and financial services firm with $75 million in assets under management and advisement.

SkyPoint Financial and Insurance Services, a Las Vegas-based life, final expense, annuity and mortgage protection distributor.

The Thinking

Bryan Adams, Integrity Marketing’s CEO, said in a comment, included in the deal announcement, that the deal will change the way insurance and financial planning products are developed and distributed.

“The partnership will give Integrity access to Annexus’ deep product development and distribution partnership expertise,” Adams said.

Ron Shurts, the Annexus CEO and an Annexus co-founder, and Don Dady, the other co-founder, said the deal should help Annexus expand its reach and improve the compensation package for employees, by giving employees access to an Integrity Marketing employee ownership program.

Pictured: Bryan Adams. (Photo: Integrity Marketing)