Why does MetLife use Snoopy?
Why does MetLife use Snoopy?
“”We brought in Snoopy over 30 years ago to make our company more friendly and approachable during a time when insurance companies were seen as cold and distant,”” MetLife global chief marketing officer Esther Lee said in a statement. “”Snoopy helped drive our business and served an important role at the time.”” Oct 20, 2016
