Is it normal to pay for leads?

Is it normal to pay for leads?

Often you can either pay a fee upfront and pay less per lead, or pay nothing upfront but pay more per lead. Don’t gamble with money you aren’t willing to lose. If cash flow is a problem for you, don’t promise to pay a monthly fee with no guarantee that you will book work. Remember, a lead is not a sale. May 30, 2018