Aditya Birla Health Insurance inks Bancassurance Partnership with Utkarsh Small Finance Bank – indiablooms

New Delhi: Aditya Birla Health Insurance Co. Limited. (ABHICL), the health insurance subsidiary of Aditya Birla Capital Limited (ABCL), a significant non-bank financial services conglomerate on Tuesday announced its bancassurance partnership with Utkarsh Small Finance Bank, one of the leading Small Finance Bank in the country, for the distribution of health insurance products through the Bank’s network of branches Pan-India.

Through this alliance with Utkarsh Small Finance Bank, Aditya Birla Health Insurance’s comprehensive suite of Health insurance plans, including protection health plans, will be available for purchase to 2.7 million+ customers of the Bank across 642 branches in 214 districts spread across 19 states and 2 Union Territories in the country.

Commenting on the association, Mayank Bathwal, CEO – Aditya Birla Health Insurance, said, “We are pleased to partner with Utkarsh Small Finance Bank, which is a fast growing name in the domestic banking sector. This bancassurance partnership will help further strengthen our distribution and unlock growth opportunities through the Bank’s wide network. This tie-up will help us reach the tier II and tier III markets with insurance solutions thereby increasing insurance penetration in the country. Our alliance with Utkarsh Small Finance Bank will also help empower the Bank’s customers with protection solutions from our comprehensive product portfolio.’’

Utkarsh Small Finance Bank MD and CEO Govind Singh said, “Insurance as a third party offering provides our customers a significant value proposition while choosing an insurance policy. This tie-up with Aditya Birla Health Insurance Co. Ltd, further strengthens our insurance product portfolio as it gives our client the flexibility to choose an insurance plan which suits their convenience and requirement.  This gives the Insurance company access and penetration to our customers located in the hinterland. This alliance is bound to strengthen our product offering and services in these markets to our customers as Insurance serves as a prudent option to manage risks arising out of natural and unnatural calamities.”